Twitter is a Global Village – Twitter Tips for Tourism.
From an interview with Keith Keller and Tracey Gayner
Today we’re talking about Twitter being the global village. Now, this is a very, very important concept. Twitter is awesome, it’s really awesome. 310 million people worldwide.
Twitter is the global village and I’m going to talk about the top ten countries using Twitter, where they are, the numbers, and whether or not that cross references with the people coming to your town, or cross references to where you are in the world.
One of the first things though is I want you to focus on whether those people are at your marketplace. I don’t want you to waste time on Twitter if you live in a place where people are not using Twitter.
For Tracey, her story over the past couple of weeks has been absolutely phenomenal. She has two Twitter handles. One has grown by another 500 followers in just two weeks. She’s almost at 2600 on one and on another one it’s almost 1500. What that means is 500 potential joint ventures, potential clients, potential friends, potential leads or referral partners.
What she’s found the most interesting is that people have interacted with her and referred to her as an expert on some of the topics. The engagement has gone sky high and people are now interacting with her in regards to her blog material.
That’s the idea – that engagement is really high on Twitter. If you can find a market where there’s lots of people on Twitter, your engagement will sky rocket.
On Twitter you can talk to anyone, who has an amazing following and people are not afraid to talk back to you.
The thing to remember though, there, is that you’ve got a skill set. You’ve got several really high competencies in really quite a lot of areas.
When you get your head around the fact that we actually have these skills, we like to share them, you’re going to start attracting really high level people that honor your skill, because they know that the only reason that they have been able to get to where they are is because they focused on what they’re good at and not being so fussed about trying…this is actually a trap. You know, this idea of trying to do everything.
This is actually probably what about 96% of the entrepreneurs that I know, do. They try to do everything themselves.
You can separate yourself from the pack right away by just focussing on what you’re good at. But right there, that one strategy, that one decision to say, ‘you know what, I’m really good at Twitter, and I don’t even do snapchat, and I don’t even want too. I’m okay with that, even though I’m getting enormous pressure to do all of these social media sites’.
Now even Youtube has got a version of live stream and Tumblr created their own version last week. Now there’s WordPress, and there’s this and there’s that and I mean, you don’t even want to get out of bed because there’s so much to do.
But, if you could focus on being the best graphic designer in the world, the best blogger in the world, the best photographer in the world? Well you only do one thing but you do it really so well, then all of the really major people come to you and go, ‘wow, you are so much better than anyone that I’ve seen, because you’re only doing one thing’.
That’s how I’ve built my whole model. I’m going to be the best in the world at Twitter even if it means I don’t understand facebook live. It’s not related, it’s Facebook live, it’s a live stream platform on another site. I don’t need to know that. So, what you’re doing, and this is why this is happening to you, is you’re becoming very, very, very good at certain things, and you’re now becoming quite world famous for it, and in only a very short time.
So now, I want to give you the top ten Countries and their statistics. United States of America, 120 million Twitter users, 120 million potential clients. That’s how I’m going to phrase that, 120 million clients. That is thirty times the population of New Zealand. Brazil, 40 million. Japan, 34 million. United Kingdom, 28 million. Indonesia, 22 million. India, 17.5 million. Mexico, 12.4 million. Philippines, 10 million. Spain, 8 million, and Canada, 6.7 million people. 6.7 million potential clients that could come to your travel destination. Now that…it’s very, very important that you understand that those are the top ten.
With that knowledge, it means that, you know, you’ve got a B&B, you’ve got a jet boat tour company, you’ve got a cable car, you’ve got a restaurant. People need a holiday. People need to know this stuff. This particular set of Twitter tips is about Tourism. It transcends Tourism in a way, but let’s focus on the applications for Tourism, because many people might say, ‘look I don’t care if I’ve met this South American starlet, and she’s talking to me and she’s gorgeous and you know, she’s sharing her latest movie. I don’t need to know that because she’s never going to come to New Zealand’. But she might come to New Zealand, and if she does, she’s going to bring a film crew, and she’s going to document the whole thing on periscope probably. So, when you get your head around the idea that social media is this global game, everything opens up.
Let’s take a snapshot of New Zealand. Most of New Zealand is built on small business to medium business operators. So, we’re talking about 20 people in a company, or less. Maybe even between 1 to 5 operators. Now if they don’t have the time to market their social media or they don’t have the budget for it, they won’t be able to achieve what they’re wanting. You can use social media tools where they’re free. If you are wanting to make sure that you are reaching a global market, then utilize Twitter. When you look at New Zealand about 70-80% of small businesses are 1-5 people in each and if only one person can spend half an hour to an hour a day loading up all of the tweets and sharing things, then that’s one hour which is well spent.
Let’s take a look at Australia which might have approximately 24 million I think, maybe 26 million people now. America has 120 million people on Twitter, just on Twitter. That’s not the population of America, that’s the amount of American’s using Twitter. So, it actually takes the marketing away from simply kiwi’s talking to kiwi’s or Aussie’s talking to Aussie’s.
If you can get your head away from talking locally, you can actually get this idea that the world is watching and they want to come to you. We know that 8% of the people that came to New Zealand last year were from West. That 3% were from the UK, and 3% were from Japan. Well those three groups of people are in the top ten people on Twitter.
So if you start getting your head around the numbers, you can start targeting these people. Ultimately leading to more global business because Twitter really is a Global Village.
Keith Keller is a “Twitter Marketing Specialist” and now has clients around the globe. http://aussiebloggerspodcast.com/keith-keller/
His Twitter Magic system (@twittermagic123.com), video conferencing (Zoom), coaching online, podcasts and much more are hints, tips and guides that will enhance your online blogging presence. His latest project involves video conferencing and his next conferencing will be “SHOWCASE NZ 2016” (http://bit.ly/1ZSrkhq).
He is also a popular speaker on the subject of Social Media (especially Twitter) and has appeared on numerous keith keller aussie bloggers podcastradio shows, teleseminars and webinars across the United States, Canada, UK, Europe, Asia as well as Australia.
If your frustration to get the word out about your blog is leading you to seek out something new, then follow the Global Twitter expert Keith Keller (@keithkeller) for hints, tips and tricks to reach millions.
Tracey Gayner is “Ask Gadget Girl” (@askgadgetgirl) from New Zealand. She shows people how to make the most out of their Technology, whether they’re just starting out with a device or ready to take it to the next level online (e.g Twitter). She has been a guest speaker at seminars, workshops and conferences, writes articles/blogs for Monkey 101 and has a keen interest in technology, graphics, education, community and Social Media.
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