Growth Hacking your brand – Twitter Magic 1, 2, 3. Follow first, follow up, follow back
From an interview with Keith Keller and Tracey Gayner
We’re looking at how to use Twitter to promote your tourism brand wherever you are in the world. New Zealand, Australia, Bali, Sweden, anywhere! Twitter is something at the moment with 300 million users.
We’re going to talk about the idea of, how do you get more followers? How do you get more engagement? By using the Twitter magic 1, 2, 3.
On the 20th of April Tracey had 171 followers now, less than 3 months later she has nearly 3000 followers. 3000 followers in 3 months, using a very, very simple system. Follow 30 people a day for 30 days, reach and repeat. It’s simple.
Make sure that the people that you’re following are the people that you would be interested in engaging with and chatting to, and talking to. The reason is, because after you follow them and they follow you back, than you need to follow up.
You can do this yourself in less than 30 minutes a day or every few days. You just got to find the time in your schedule.
Whether you’re at the bus stop, or you’re getting a coffee, or you’re at the airport. Wherever you are in the world, you’ve got to find that time, on whatever device suits you. All my teachings are designed to be around the fact that, I know you’re busy. I don’t expect you to sit on a laptop three hours a day. You just got to find that time.
This idea of follow first, follow back, follow up. Let me start with follow first.
I really, really recommend that when you start, you start with 30 people a day for 30 days. You would’ve followed about 900 people within a course of a month. So roughly 3-400 of them are following you back. In Tracey’s case, 200-300 a week using that model.
Then you’ve got the possibility of chatting to them, working with them as a JV, a Joint Venture. They might come to you as a blogger, they might come to your town, they might come have a coffee, be in your town, you might do workshop with them.
Tracey used the follow first method by trying to find people that she would also like to start a conversation with, and people who interested her, especially with looking at their profiles first. Some of the profiles are written really, really badly. There is no way that some will be followed with what they write in their bio. It’s the worst line in the history of the world. It says, ‘That’s for me to know, and you to find out’.
When you write your bio or read someone esle’s – you’re looking consciously and deliberately for people to follow, that are interesting to you. Then go through perhaps some of their feed, what their likes are. Then you think, ‘well this person might be really interesting to know, let me just click on the right hand side where it says follow’.
One of the questions that I get all the time, where do you find these people? Do you use lists, or do you follow the followers of other people? How do you go about finding those 30 people to follow each day?
There’s a couple of different ways:
The first is searching. So, I might search at the top, hashtag tech (#tech) or hash tag something that I might be interested in that day (#…).
The second one is definitely following the followers of others. So, if I like a particular person, then maybe I’ll go and see who they’re actually following, especially if it’s a company.
When you’re searching, it doesn’t just have to be the topic, it could be a person, so it might be something like huffington post, and if you like what their articles are. Then you can go into who they actually follow.
The last way is the suggestions from Twitter itself.
To those who haven’t done it before, it might sound like a lot of time but actually it’s not. It’s so quick isn’t it? It’s so easy. It doesn’t take very much to follow the followers of others, but I don’t press follow unless I check their profile or their bio. I don’t really want to have someone that I thought, ‘well that seems like a nice picture, I’m just going to follow them’.
Like anything, you’re taking a little bit of extra time to follow quality people. Quality people in the sense that they’re related in what you’re wanting to talk about, and you’re getting a higher percentage of people following you back because you’re doing the initial research fronted.
The other thing is that Tracey noticed that she had less unfollowers. So, at the beginning when she was just was following people there was a much higher rate of unfollowers. Now that she knows how to follow people first, and she check their bio’s, on average maybe 11 people a week or less are now unfollowing her.
The second part is you follow back. Now, what I personally do, I actually build this into my routine every day, but you don’t have to do it every day, or I check everyone that’s followed me overnight. If I get, say 40 new followers, which is about right, sometimes more, sometimes less, I get 40 new possible leads. Fourty new potential clients, 40 new potential JV’s, 40 new potential guest bloggers, 40 new potential coffee chats or skype calls. So, what I do is I cherry pick the ones that are related. I love podcasting, I love being interviewed on other people’s podcasts, I love Twitter, I love social media, I love various things. If people actually are related to that, than I follow them back.
The reason I talk about these in various allotments, is because I really do want you to think consciously about 30 minutes a day. You can do this. Thirty minutes every morning or every night, depending on what your routine is. You can, it’s possible.
Finally this is what a lot of people also don’t do and that is, the following up. Organically, naturally, in a non DM (direct messaging) way. Non-auto DMA.
Let me be very, very clear on what I’m saying here. Please DO NOT, in big capital letters, DO NOT USE AUTO-DM’s. They piss every person off that I’ve ever met, ever. The only person that is advantaged, is you, because you’re saving time. So, once you get your head around that you can’t auto DM, your question is, “well, how am I going to fit in talking to 40 people every day?”. You don’t talk to all of them, you talk to some of them. Of the 40 people that have followed you, you might find that 5 or 6 of them are really, really relevant.
Some of them are trying to sell your followers, some of them have got nothing to do with anything that you’re interested in, and you don’t have to follow everyone back. But those 5 people that are very interesting to you, and this is how you stand out, this is how you manage it…if you send an auto DM, you have saved time. But, you go into that void, you go into that vault of other’s that are sending me annoying DM’s. What do I do? I delete them. I never ever, ever, ever read them. It’s annoying to me because I’ve got to delete them. It’s a task that I’ve got to do.
So, what I do is, I actually consciously and deliberately find maybe 3 or 4, maybe 5 or 6 people each morning and I chat to them. “How are you doing? What’s the weather in Dublin like today? I notice you’ve got a podcast, can I share that for you? Would you like to come on my podcast? I notice you’re a blogger, would you like to guest blog on my site? Have you got any videos I can share? If you’re ever in Melbourne, would you like to have a coffee?”. This is the stuff that actually takes the most amount of time. But, this is the point of being in business. Real people talking to real people.
In Tracey’s case she almost exclusively gets all of her guest bloggers this way. She curates about seven articles a week that she can load up as in, getting ready to edit, and everything else does come from that.
What she did first was, she wrote a script for herself, and then cut it down so that it actually sounds more like her. She was trying to follow other scripts and then in the end She decided, “I’m just going to do it really simply”, and did it that way instead.
The thing that’s really interesting is that Tracey’s model of the world is that she loves featuring other people as guest bloggers, which I do too. That means you want, or need seven articles, one a day for seven days. I do, typically, three a week. I need three people I need to get friendly with, to send me articles. If I didn’t do anything, I’d never have any guest blogs. So, what I personally do, and I really recommend that you do this…when people follow you and you follow them back, I go and have a look at their sites, and I see if there’s any synergy, and I try and embed that into the conversation.
“Hey I notice you’re in Dublin, what’s the weather like there today?”. Or, “I notice you’ve got a podcast. Send me some of those and I’ll tweet them for you”. Or, “I’ve noticed your blog is unbelievable, I’ll surely share some of those today, but have you thought that you could guest blog on my site?”. When you think of this idea that Twitter is this really lovely place where you could be of service to others, and you start there, you have this enormous potential that will make friendships that will last a lifetime.
So I want you to follow first, and follow 30 people for 30 days. If you really love this idea, what I actually recommend is Twitter 60. Follow 60 people a day for 60 days. But, that can get a little cumbersome and time consuming, but you do get more followers as a result.
I want you to follow back, I want you to check the people that have actually followed you and make a deliberate and conscious decision whether you want to follow them or engage with them, or block them if they’re spammers.
The third one is, I want you to follow up. I want you to actually go on to their website and actually start real conversations with real people. Then I want you to get back to me and tell me about how many miracles that have occurred, because this is where the miracles happen.
Lastly from Tracey:
I didn’t think right at the beginning that it would go so quickly as you said, you know, from April until now, it’s only nearly middle of July.
In the past couple of weeks I’ve learnt so much more about analytics and the tools to use, as you suggested.
I use different tools to the ones that Keith’s been using, so that’s been interesting too to see what’s happening. I’ve learnt not to be as shy with some of the blog posts that I have done. I did experiments, I’ve done experiments since meeting Keith. We’ve done lots of different experiments. Last week I did one where…I didn’t blog my stuff as much as I would normally, and then…you know, the week before, and then last week I did it every 4 hours. One of the posts that I had written about, three to four weeks ago, had 43,000 impressions. The very first time that I put it up it was only about 1000, and 800 people that read it.
Twitter has been this amazing space and place, not only for a learning curve for me, but also a place for me to say, “hey world, here’s my blog, here’s what I do”, and people accept it around the world. My greatest following is in the U.S. The U.S. and the United Kingdom and then Canada. Twitter is basically my learning space.
How can people find out about Tracey’s blog, because she’s blogging almost everyday now, and she’s got a really wonderful newsletter that you gives you basically a once a week information of all that you’re learning, and you’re learning like heaps and heaps of new stuff everyday.
So her blog is Simon Says #chat. I write for a place called monkey101.co.nz, and our blog is blog.monkey101.nz, and on that front page, and on every single article that you read of ours, the sign up to our newsletter, you just enter your details in there, press subscribe and lo and behold each week you’ll receive one condensed version of approximately 3-4 articles
Keith Keller is a “Twitter Marketing Specialist” and now has clients around the globe.http://aussiebloggerspodcast.com/keith-keller/
His Twitter Magic system (@twittermagic123.com), video conferencing (Zoom), coaching online, podcasts and much more are hints, tips and guides that will enhance your online blogging presence. His latest project involves video conferencing and his next conferencing will be “SHOWCASE NZ 2016” (http://bit.ly/1ZSrkhq).
He is also a popular speaker on the subject of Social Media (especially Twitter) and has appeared on numerous keith keller aussie bloggers podcastradio shows, teleseminars and webinars across the United States, Canada, UK, Europe, Asia as well as Australia.
If your frustration to get the word out about your blog is leading you to seek out something new, then follow the Global Twitter expert Keith Keller (@keithkeller) for hints, tips and tricks to reach millions.
Tracey Gayner is “Ask Gadget Girl” (@askgadgetgirl) from New Zealand. She shows people how to make the most out of their Technology, whether they’re just starting out with a device or ready to take it to the next level online (e.g Twitter). She has been a guest speaker at seminars, workshops and conferences, writes articles/blogs for Monkey 101 and has a keen interest in technology, graphics, education, community and Social Media.
Interested in events, workshops, seminars and courses that are being currently offered? You can find them here at monkey101.nz